02:00 Reasons for the updated lead gen training 03:53 Thoughts on lead gen and moving into 2018 03:55 Learning from experience... lead buyers can be flaky! 06:50 Owning the asset and containing control and "Strategic Partnering" 12:40 The how and why of lead gen in a nutshell 14:01 How everything taught in this training is tried and tested on local, national, ecommerce and affiliate clients. 15:45 Installing and configuring the Keywords Everywhere Chrome extension 17:35 Starting research with "keyword area", the Google related searches at the bottom of SERPs and seeing the search volume 18:30 Using Ubersuggest (location settings, sorting and filtering) 20:50 Building a list of keywords of 5 to 10 keywords and minimum search volume 22:00 A good rule of thumb... an average 1 person should become a customer for the business for every 100 searches and 3 should contact the business by phone or email 24:05 Be mindful of combined search volume for similar, singular and plural keywords 25:20 Calculating search volume and potential leads 28:05 QUESTION: Are you saying you're going to build and rank a hair salon site? 34:40 Elaborating on strategic partnering and the opportunities out there 37:20 The SEO skillset is amazing! Creating business from nothing 41:20 Getting serious with initial keyword research for "hairdressers chorley" 46:10 Calculating earning monthly potential (lead volume x cost per lead) 48:50 Using Namecheap to find our EMD (Exact Match Domain) 49:45 Thoughts on vanity TLDs (top level domains) 50:50 Going for the EMD first and why 51:40 Starting off by looking for the country specific TLD (if not available, then .com then .net or .org) 53:20 Using variations of your exact match keyword (hyphens, keyword variations, singular or plural) 56:10 This week's homework: Look out for opportunities using what has been taught in this training to contact potential strategic partners, carrying out the keyword research and finding a domain 1:00:10 Checking that a domain name is clean (checking for spam in Google and the Ranking Rabbit Domain Metric Tool) 1:03:52 QUESTION: For medical lead gen sites, can you get in trouble with professional orders or associations if you advertise as a real clinic and you are not a real dentist, doctor, nurse or chiro or whatever? 1:06:50 Working out who is going to be the face of the business and using this for WHOIS information on the domain 1:08:20 Matching your WHOIS information to what will be used on the GMB page and NAP (Name, Address, Phone number) on the website 1:09:00 Using an email address belonging to the domain on the WHOIS information 1:09:30 ICANN checking for a legitimate address on domains registered with a UK addresses 1:10:09 Using a phone number in your WHOIS information